SEO optimization and promotion of the website
Stage 1. SEO audit of the online store on Khoroshop
An indexing check in Google and a technical analysis of the store were conducted: duplicates of categories and filters, URL settings, redirects, loading speed, meta tags, mobile adaptation, and product cards.
Result: technical limitations were removed, ensuring proper scanning and indexing of pages.
Stage 2. Competitor analysis
The structure and SEO strategies of key competitors in the niche were researched: categories, filters, content, assortment, and backlink profile.
Result: growth points were identified, and a competitive strategy was formed to reach the TOP.
Stage 3. Semantics and catalog structure
Key queries were collected and clustered for categories, subcategories, and product pages. The catalog and filter structure was optimized according to demand.
Result: coverage of commercial queries was expanded, and a foundation for organic traffic growth was created.
Stage 4. Internal optimization
Meta tags for categories and products were processed, titles, descriptions, SEO texts, and internal linking between sections were optimized.
Result: the relevance of pages was increased, and positions for key commercial queries were improved.
Stage 5. Link building
A strategy for building quality external links with anchor profile control was implemented.
Result: an increase in domain authority and improved visibility of the store in search results.
Stage 6. Ongoing SEO support
Regular monitoring of positions, analysis of changes in Google algorithms, updating the assortment, and optimization of new products are carried out.
Result: stable growth of organic traffic, increased sales, and long-term retention of positions.
#SEO #SEO-promotion #SEO-optimization #SEO-optimizer
An indexing check in Google and a technical analysis of the store were conducted: duplicates of categories and filters, URL settings, redirects, loading speed, meta tags, mobile adaptation, and product cards.
Result: technical limitations were removed, ensuring proper scanning and indexing of pages.
Stage 2. Competitor analysis
The structure and SEO strategies of key competitors in the niche were researched: categories, filters, content, assortment, and backlink profile.
Result: growth points were identified, and a competitive strategy was formed to reach the TOP.
Stage 3. Semantics and catalog structure
Key queries were collected and clustered for categories, subcategories, and product pages. The catalog and filter structure was optimized according to demand.
Result: coverage of commercial queries was expanded, and a foundation for organic traffic growth was created.
Stage 4. Internal optimization
Meta tags for categories and products were processed, titles, descriptions, SEO texts, and internal linking between sections were optimized.
Result: the relevance of pages was increased, and positions for key commercial queries were improved.
Stage 5. Link building
A strategy for building quality external links with anchor profile control was implemented.
Result: an increase in domain authority and improved visibility of the store in search results.
Stage 6. Ongoing SEO support
Regular monitoring of positions, analysis of changes in Google algorithms, updating the assortment, and optimization of new products are carried out.
Result: stable growth of organic traffic, increased sales, and long-term retention of positions.
#SEO #SEO-promotion #SEO-optimization #SEO-optimizer