SEO optimization of the website on WordPress

The website of a local hi-end contractor was created a long time ago on WordPress and needed content optimization and technical SEO. This became obvious when the site was poorly indexed, and users who visited it only looked at the images and did not understand the depth of the hi-end service. Therefore, they perceived it as an average performer, which lowered the price.

1. I did not touch the content itself, as it was well-written, and all the main sections were present. The content on the pages was divided into logical blocks with appropriate headings, call-to-action buttons, SEO keywords were included, placements and images were preserved, and metadata was added to them.
2. Navigation buttons for the page were added (Top/Bottom), navigation through the drop-down menu was set up for mobile and desktop versions, interlinking was introduced, and external links were added.
3. URLs, page metadata were optimized, service pages hidden from search were ensured, I made sure there were no dead pages, and that the entire site map looked logical.
4. Service forms were set up conveniently for leads. Download materials were updated.

As a result, the site looks user-friendly for searching information and submitting applications and is better indexed in search.