SEO of a legal platform on WordPress (YMYL / E-E-A-T)

Promotion of a legal platform on WordPress in a complex YMYL niche, where trust in the site, content expertise, and correct SEO architecture are particularly important.

As part of the project, I worked on increasing organic visibility, improving the structure of landing pages, and promoting commercial clusters for legal services:
— company registration in the UK and Delaware
— obtaining a crypto license in Lithuania
— gambling license in Curacao
— opening accounts in European and Swiss banks

Results achieved from the promotion:
— growth to 22.9 thousand clicks and 1.62 million impressions from Google Search Console
— increase in visibility and rankings for priority clusters
— bringing several queries into the TOP-10 and TOP-3

Examples of growth by query groups:
— “Obtaining a crypto license in Lithuania”: growth of the group from 33 to 3 position, individual queries reached 1–4 places
— “Company registration in the UK”: growth of the group from 90 to 7 position
— “Company registration in Delaware”: growth of the group from 40 to 8 position

Focus of work:
— SEO audit and elimination of critical errors
— clustering of semantics and restructuring of pages
— on-page SEO for services and commercial landing pages
— strengthening E-E-A-T factors for YMYL topics
— working with internal linking
— improving indexing, relevance, and visibility in Google
— constant monitoring of dynamics in GSC and position tracking systems

The project demonstrated that even in a complex legal niche, it is possible to systematically increase organic traffic and occupy strong positions for high-value commercial queries.

Tags:
#SEO #WordPress #YMYL #EEAT #GoogleSearchConsole #OnPageSEO #TechnicalSEO #LegalWebsite #WebsitePromotion #SEOCase #GoogleSEO #SEOforBusiness