SEO promotion of the Notary's website

Project Goal

To ensure a stable flow of targeted inquiries from Google through local search results and organic search, and to increase the recognition of the notary in the region.

Completed Work
1. SEO Audit and Technical Optimization

Analysis of website structure and competitors

Correction of technical errors (indexing, speed, mobile-first)

Optimization of meta tags and headings

Improvement of UX for conversion

2. Local SEO (Google Maps + local search results)

Optimization of local key queries

Creation and optimization of service pages

Working with NAP data (name, address, phone)

Local semantics and content tailored to the city

3. Content and Semantic Core

Collection and clustering of keywords

Writing SEO texts for services

Optimization of website structure for commercial queries

4. External Factors

Link strategy

Working with local directories and business listings

Increasing domain authority

Results

1st place in local Google search results for notary queries
(immediately after aggregators like OpenDataBot, List, government registries, etc.)

Stable flow of organic traffic
Increase in the number of calls and inquiries
Enhanced visibility of the notary's brand in the region

Case Features

Highly competitive legal niche

Advertising restrictions (legislative and political factors)

Focus on local SEO as the most effective channel

Working with trust and expertise (E-E-A-T)

Tools

Google Search Console

Google Analytics

Ahrefs / Serpstat / GSC

Screaming Frog

WordPress + Elementor

Conclusion

The project demonstrated that a well-structured SEO strategy allows a notary's website to reach the top of local search results even in a competitive niche, ensuring a stable flow of clients without paid advertising.