The whole complex of SEO works was carried out: SEO Audit, SEO Analysis of competitors, was created SEO strategy and plan of works, Zibrane semantic core, was carried out technical SEO optimization, was rewrite content to the relevant according to keywords from semantic core, was created blog and content plan, was written informational articles, was carried out every month a robot on the increase of quality references to the site, throughout all the robots were analyzed data Google analytics, according to which were carried out painting conversion