SEO promotion of an online grocery store

Started work on the project immediately after the website was created.
Client's request: to perform basic optimization of the store for Google. Remove critical issues of the website for promotion. Optimize several main priority product categories.

What was done:
- collected semantics, distributed among categories.
- eliminated critical technical issues that were made during the website creation.
- optimized meta tags.
- created the correct structure according to semantics.
- performed basic optimization of product cards.
- written SEO-optimized texts for categories that were selected as priorities.
- link building (crowd links and article trust links).
- completed all main points for Google promotion.
- internal linking on the site, priority on promoted categories.

Result:
- after 2 months, the website is in TOP1 for brand queries.
- after 2 months, orders started coming from Google.
- after 3 months, 5 out of 7 priority categories in TOP 10 of Google. Orders are coming regularly.