SEO promotion of an online store of women's lingerie
DATA FOR START
Client: women's lingerie online store
GEO: Ukraine
Assortment: underwear, swimsuits, accessories
Task: increase organic traffic and improve website visibility; increase positions and number of key phrases in search.
PROBLEMS
- Traffic: 200-260 visitors per day
- Large number of errors on the site
- Unoptimized metadata
- Site on an insecure protocol
- Weak and spammy backlink profile
- Low-quality content
- Low site visibility
SOLUTIONS
To address all the listed problems, we took the following steps:
1. SEO project audit
At the first stage, we conducted a detailed project audit:
- analysis of the semantic core, keyword collection and clustering;
- technical audit of the site;
- site usability analysis;
- analysis of behavioral factors;
- checking the site's indexing in search engines;
- analysis of internal and external site optimization.
After the audit, errors were identified and a list of tasks for their correction was determined.
2. Fixing technical errors
We increased the page loading speed, set up micro-markups on product cards, optimized meta tags, and rejected and removed low-quality inbound links.
In addition, we created enhanced snippets on the search results page to improve CTR.
3. Site migration to https
We migrated the project to https, as search engines prefer secure resources. It should be noted that https is an encrypted connection that cannot be intercepted by a third-party service and used for fraudulent purposes with the data left on the site.
4. Semantic collection and content brief creation
We collected the semantic core and turned to professional copywriters to write relevant articles based on the brief.
5. Content writing and optimization
Based on the collected semantic core, we performed the following tasks:
- grouping of search queries;
- preparation of recommendations for changing the site structure and creating new pages;
- writing and placing SEO-optimized texts for pages.
RESULTS
The traffic dynamics during the project work period (organic search) looked as follows:
Organic traffic reached 540 visitors per day (i.e. doubled compared to the initial figure of 269 visitors per day at the beginning of the work).
The dynamics of the site's visibility changes in the Google search engine: at the time of the audit ("zero point"), the site ranked for 6988 key phrases, now the site ranks for 21,981 key queries.
Thus, all the tasks set before us were completed - the site traffic doubled, and the site's visibility for search queries after optimization and semantic collection increased threefold.
Client: women's lingerie online store
GEO: Ukraine
Assortment: underwear, swimsuits, accessories
Task: increase organic traffic and improve website visibility; increase positions and number of key phrases in search.
PROBLEMS
- Traffic: 200-260 visitors per day
- Large number of errors on the site
- Unoptimized metadata
- Site on an insecure protocol
- Weak and spammy backlink profile
- Low-quality content
- Low site visibility
SOLUTIONS
To address all the listed problems, we took the following steps:
1. SEO project audit
At the first stage, we conducted a detailed project audit:
- analysis of the semantic core, keyword collection and clustering;
- technical audit of the site;
- site usability analysis;
- analysis of behavioral factors;
- checking the site's indexing in search engines;
- analysis of internal and external site optimization.
After the audit, errors were identified and a list of tasks for their correction was determined.
2. Fixing technical errors
We increased the page loading speed, set up micro-markups on product cards, optimized meta tags, and rejected and removed low-quality inbound links.
In addition, we created enhanced snippets on the search results page to improve CTR.
3. Site migration to https
We migrated the project to https, as search engines prefer secure resources. It should be noted that https is an encrypted connection that cannot be intercepted by a third-party service and used for fraudulent purposes with the data left on the site.
4. Semantic collection and content brief creation
We collected the semantic core and turned to professional copywriters to write relevant articles based on the brief.
5. Content writing and optimization
Based on the collected semantic core, we performed the following tasks:
- grouping of search queries;
- preparation of recommendations for changing the site structure and creating new pages;
- writing and placing SEO-optimized texts for pages.
RESULTS
The traffic dynamics during the project work period (organic search) looked as follows:
Organic traffic reached 540 visitors per day (i.e. doubled compared to the initial figure of 269 visitors per day at the beginning of the work).
The dynamics of the site's visibility changes in the Google search engine: at the time of the audit ("zero point"), the site ranked for 6988 key phrases, now the site ranks for 21,981 key queries.
Thus, all the tasks set before us were completed - the site traffic doubled, and the site's visibility for search queries after optimization and semantic collection increased threefold.
Ukraine 
Available for hire