SEO promotion of the auto chemistry and auto cosmetics store
Case study of SEO promotion for an online store of automotive chemicals and car cosmetics. The work lasted 14 months with a focus on increasing organic traffic and boosting sales without reliance on paid advertising.
What the client brought: low visibility in search engines amid high competition in the niche, almost complete dependence on contextual advertising, weak positions for commercial queries, and lack of stable organic traffic. Priority pages were not ranking in the top, and there was no SEO strategy.
Task: to increase organic traffic, bring key pages to the top of search results, and enhance sales from the organic channel. A separate focus was to achieve at least a 2x growth.
What was done:
— a technical audit was conducted and indexing errors were fixed
— website loading speed was optimized
— the category structure was redesigned and the semantic core was expanded
— new landing pages were created for search queries
— SEO optimization of content was performed (title, description, texts)
— product cards and commercial factors were improved
— internal linking was set up
— work was done to increase the backlink profile
Results during the promotion period:
— organic traffic increased by 124%
— sales increased by 68%
— significant growth in the number of queries in the top 10
— targets were achieved and exceeded
The project demonstrated that systematic SEO work (technical optimization, structure, content, and links) not only allows for scaling traffic but also directly influences sales growth even in highly competitive niches.
#seo #casestudy #onlinestore #ecommerce #automotivechemicals #seopromotion #organictraffic #salesgrowth #seocase
What the client brought: low visibility in search engines amid high competition in the niche, almost complete dependence on contextual advertising, weak positions for commercial queries, and lack of stable organic traffic. Priority pages were not ranking in the top, and there was no SEO strategy.
Task: to increase organic traffic, bring key pages to the top of search results, and enhance sales from the organic channel. A separate focus was to achieve at least a 2x growth.
What was done:
— a technical audit was conducted and indexing errors were fixed
— website loading speed was optimized
— the category structure was redesigned and the semantic core was expanded
— new landing pages were created for search queries
— SEO optimization of content was performed (title, description, texts)
— product cards and commercial factors were improved
— internal linking was set up
— work was done to increase the backlink profile
Results during the promotion period:
— organic traffic increased by 124%
— sales increased by 68%
— significant growth in the number of queries in the top 10
— targets were achieved and exceeded
The project demonstrated that systematic SEO work (technical optimization, structure, content, and links) not only allows for scaling traffic but also directly influences sales growth even in highly competitive niches.
#seo #casestudy #onlinestore #ecommerce #automotivechemicals #seopromotion #organictraffic #salesgrowth #seocase
Kharkiv 
Available for hire
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