SEO promotion of the beauty equipment niche: promoting dry heat cabinets
Search Engine Optimization (SEO)
Work with an online store of professional sterilization equipment on the WordPress platform. The project started simultaneously with the redesign of the site, which had never undergone search engine optimization before. The main challenge was to maintain the structure during the update and to build visibility from scratch in a competitive niche.
What was done:
- SEO support for the redesign: Monitoring the preservation of meta tags and setting up redirects to avoid losing the current weight of pages during the transition to the new template.
- Technical audit: Deep configuration of WordPress, optimization of loading speed, and elimination of duplicates often created by this CMS.
- Content strategy: Filling product and category cards with expert descriptions that match the technical specifications of sterilizers.
- Semantic design: Collection and implementation of commercial queries ("buy sterilizer," "sterilizers for manicure") with an emphasis on high-frequency keywords.
Result:
- 90% of all target keyword queries consistently entered the TOP-10 of Google search results.
- The site experienced a systematic increase in organic traffic, ensuring stable equipment sales.
- Successfully passed the "zero visibility" stage after the redesign, achieving leading positions in the niche.
What was done:
- SEO support for the redesign: Monitoring the preservation of meta tags and setting up redirects to avoid losing the current weight of pages during the transition to the new template.
- Technical audit: Deep configuration of WordPress, optimization of loading speed, and elimination of duplicates often created by this CMS.
- Content strategy: Filling product and category cards with expert descriptions that match the technical specifications of sterilizers.
- Semantic design: Collection and implementation of commercial queries ("buy sterilizer," "sterilizers for manicure") with an emphasis on high-frequency keywords.
Result:
- 90% of all target keyword queries consistently entered the TOP-10 of Google search results.
- The site experienced a systematic increase in organic traffic, ensuring stable equipment sales.
- Successfully passed the "zero visibility" stage after the redesign, achieving leading positions in the niche.