SEO promotion of the corporate FMCG website - lasunka.com (Ukraine)

Task:
Build a systematic SEO traffic channel for a corporate FMCG website with a zero organic base and expand brand visibility in search.
What has been done:
Technical SEO
• indexing and crawlability audit
• elimination of technical errors
• optimization of speed and Core Web Vitals
Structure and semantics
• collection and clustering of the semantic core
• expansion of the structure for commercial and informational queries
• creation of new landing pages
On-page optimization
• optimization of meta tags
• content improvement
• SEO copywriting for categories and brand queries
Internal linking
• building weight transfer logic
• linking categories and products
Results:
• Growth of organic traffic: from 0 → 45,000+/month
• Peak organic traffic: 45,231/month
• Formation of a stable SEO customer acquisition channel
• Increase in visibility for brand and commercial queries
Tools:
Ahrefs • Google Analytics • Google Search Console • Screaming Frog
Category:
SEO promotion of websites / Search engine optimization
#SEO #SEO-layout #SEO-specialist #SEO-audit #onpage-seo #offpage-seo #SEO-text #seo