SEO promotion of the online store of goods for barbecue and picnic

At the time we started the project, the key requests positions were at the TOP-100, so the appearance and improvement on the site we didn’t take into account.The main task is to increase the visibility and position of the site by keywords, to occupy the top-10 of Google on main requests in Kiev, Ukraine.The goal is to increase the brand recognition as there is an offline service point with the ability to view the products and increase sales in the active season.According to the results of the promotion, it was important to growth in positions on high-frequency key requests and organic traffic.What was done:
Technical audit of the site
Google Analytics and Google Search Console
Creating an optimization plan
Collection of semantic core and adding to the position tracking service
Composition of TZ for the copywriter on landing pages
On Page catalog optimization and meta tags optimization (title, description)
External Promotion of Link Building
Analysis of results and further planning

Results for 3 months of work:
Increased organic traffic by 12 times
Top 10 in low and high frequency requests
Increase in the free Google edition:
237 thousand views
· 2,03 thousand clicks