SEO promotion of the online store (internal)

The site was created in June 2020 in the web studio. A number of major mistakes have been made. As a result of the sales on the site was practically not. Traffic seemed to be engaged only with advertising in social networks.
Since May 2021, I have started working on the website. The structure of the site has been rebuilt, a page with a full range and separate categories of goods has been created. Information pages with relevant content were also created, recommended goods were added to the product cards, the internal link was set up, problems with the adaptability of the site on mobile devices were corrected.
The screenshot shows a significant increase in sales by improving the user experience.