SEO promotion of the online store of women's branded clothing ORSAY

Main activities conducted:
analysis of the competitive environment with an assessment of the strengths, weaknesses, and SEO promotion methods of the main competitors. This factor is especially important for the online store, as competition in the women's clothing segment is very high;
conducting a technical audit of the website to identify errors;
eliminating technical errors to ensure the uninterrupted operation of the web resource;
accelerating the indexing of pages by Google through connecting to the site Indexing API.

Compared to the previous month, there was an explosive growth in the number of impressions and clicks, which contributed to an increase in the performance indicators of the online business.

Subsequent work on the online store:
collecting and forming a semantic core for priority product categories from the assortment;
preparing relevant content for these categories;
registering the website in popular directories to obtain external links.

work on creating textual and visual content for landing pages with product categories;
implementing measures to accelerate the indexing of video content, namely videos showcasing Orsay clothing on models;
further forming the backlink profile by registering in website directories.

Results of the first half of the year
In just 3 months of the existence of the Orsay online store, truly noticeable results have been achieved in solving the tasks set by the client. Organic traffic to the site is steadily growing. Positive dynamics across all performance indicators is maintained, and pages are being indexed at an accelerated pace.