Promotion of a regional news portal (news from Rivne and Rivne region) on WordPress. Role: SEO specialist. Comprehensive technical and content optimization.
Result: +169% organic traffic from Google (confirmed in Search Console).
What has been done:
– Audit and correction of URL structure: elimination of category duplicates, setting up SEO-friendly URLs based on the principle "category = section"
– Preventing the dev version of the site from being indexed (301 redirect / moving to a separate subdomain), which removed duplication of the main domain
– Processing of H1–H3 headings across all categories and on the main page with key queries
– Text for the main page under the main query "news from Rivne" for textual relevance
– Optimization of the Title template (60–70 characters) and unique Descriptions
– Adjustment of the sitemap
– Working with Google News: diagnosing problems with news indexing and display in the feed
– UX recommendations based on behavioral factors: blocks "Also read", "Main today", infinite news feed, view counter, pagination with lazy loading
– Setting up the "Popular news" block (filter by date, excluding irrelevant categories)
– Instructions for editors on formatting meta tags and news headings
– Recommendations on E-E-A-T: formatting author pages (photo, biography, expertise)
– Recommendations on website security (security plugin)
Directions: technical SEO, SEO for news websites, Google News, content optimization, UX based on behavioral factors, E-E-A-T.
#seo #technicalseo #newswebsite #googlenews #wordpress #ux #eeat #content #seoaudit
Result: +169% organic traffic from Google (confirmed in Search Console).
What has been done:
– Audit and correction of URL structure: elimination of category duplicates, setting up SEO-friendly URLs based on the principle "category = section"
– Preventing the dev version of the site from being indexed (301 redirect / moving to a separate subdomain), which removed duplication of the main domain
– Processing of H1–H3 headings across all categories and on the main page with key queries
– Text for the main page under the main query "news from Rivne" for textual relevance
– Optimization of the Title template (60–70 characters) and unique Descriptions
– Adjustment of the sitemap
– Working with Google News: diagnosing problems with news indexing and display in the feed
– UX recommendations based on behavioral factors: blocks "Also read", "Main today", infinite news feed, view counter, pagination with lazy loading
– Setting up the "Popular news" block (filter by date, excluding irrelevant categories)
– Instructions for editors on formatting meta tags and news headings
– Recommendations on E-E-A-T: formatting author pages (photo, biography, expertise)
– Recommendations on website security (security plugin)
Directions: technical SEO, SEO for news websites, Google News, content optimization, UX based on behavioral factors, E-E-A-T.
#seo #technicalseo #newswebsite #googlenews #wordpress #ux #eeat #content #seoaudit