SEO website optimization + automation
Comprehensive development: SEO optimization of the website and implementation of a Telegram Mini App for order automation
Project description
Task: The client (a company specializing in window and balcony installation) needed a comprehensive approach:
Improve the website's visibility in search engines (SEO).
Simplify the customer journey from browsing the catalog to placing an order.
Automate the transfer of leads to managers to avoid losing orders.
What was done:
1. SEO optimization and technical work:
A complete technical audit of the website was conducted.
Errors in the code and structure that hindered indexing were fixed.
Page loading speed was optimized (Core Web Vitals).
Meta tags and semantic structure were configured for better ranking on key queries.
2. Development and automation (Telegram Mini App):
A Telegram Web App (TMA) was developed — a full-fledged interactive catalog of services (windows, balconies, doors) within the messenger.
A convenient order calculator/builder was implemented with brand selection (WDS, Rehau, Steko) and types of services.
Integration with the "eRecovery" program: special fields and logic for government compensation programs were added.
Cross-platform functionality: the form works both inside Telegram and in a regular browser (Chrome/Safari) thanks to a universal API.
Backend on PHP (Webhook): instant transfer of applications from the website directly to the managers' working chat was configured. Applications contain full details (product, contacts, address).
Multilingualism: interface switching UA/RU was implemented without reloading the page.
Result: The website experienced an increase in organic traffic. A modern sales channel was implemented through a Telegram bot. The client receives applications instantly in the working group, which accelerated order processing and increased conversion.
Technologies: HTML5, Tailwind CSS, JavaScript (Telegram Web App API), PHP (cURL, Webhooks).
Project description
Task: The client (a company specializing in window and balcony installation) needed a comprehensive approach:
Improve the website's visibility in search engines (SEO).
Simplify the customer journey from browsing the catalog to placing an order.
Automate the transfer of leads to managers to avoid losing orders.
What was done:
1. SEO optimization and technical work:
A complete technical audit of the website was conducted.
Errors in the code and structure that hindered indexing were fixed.
Page loading speed was optimized (Core Web Vitals).
Meta tags and semantic structure were configured for better ranking on key queries.
2. Development and automation (Telegram Mini App):
A Telegram Web App (TMA) was developed — a full-fledged interactive catalog of services (windows, balconies, doors) within the messenger.
A convenient order calculator/builder was implemented with brand selection (WDS, Rehau, Steko) and types of services.
Integration with the "eRecovery" program: special fields and logic for government compensation programs were added.
Cross-platform functionality: the form works both inside Telegram and in a regular browser (Chrome/Safari) thanks to a universal API.
Backend on PHP (Webhook): instant transfer of applications from the website directly to the managers' working chat was configured. Applications contain full details (product, contacts, address).
Multilingualism: interface switching UA/RU was implemented without reloading the page.
Result: The website experienced an increase in organic traffic. A modern sales channel was implemented through a Telegram bot. The client receives applications instantly in the working group, which accelerated order processing and increased conversion.
Technologies: HTML5, Tailwind CSS, JavaScript (Telegram Web App API), PHP (cURL, Webhooks).
Odessa 
Available for hire
Offer work