AI photoshoot for the perfume brand Santal 33 by LeLabo

Conceptual AI project inspired by the aesthetics and craftsmanship philosophy of the Le Labo brand.
As part of the work, a series of atmospheric editorial-style photos and a short cinematic reel for the Santal 33 fragrance were created, focusing on tactile storytelling, the perfume creation process, and the brand's visual language.

In the project, I worked on:
— AI-generated fashion & fragrance visuals
— art direction and mood storytelling
— prompt engineering for Nano Banana Pro
— animation of frames in Kling AI
— sound design and editing of short-form video in a cinematic documentary style
— color correction and styling in Lightroom to ensure the images matched the brand's color palette.

The main task was to convey the mood, rhythm, atmosphere of handcrafted work, and the minimalist luxury aesthetic of the brand through AI tools.

The visuals featured:
violets, iris roots, glass laboratory textures, wood, natural light, simplicity, and slow cinematic motion - as a reference to the ingredients and the artisanal process of creating the Santal 33 fragrance.

Tools:
Nano Banana Pro • Kling AI • Lightroom • ElevenLabs • Suno • CapCut