Set up Google Ads for the project

Task:
Launch an advertising campaign in Google Ads, set up analytics, and ensure correct conversion tracking.

What has been done:

- Conducted a technical audit of the website before launching the ads.
- Identified and fixed technical errors that could negatively impact data collection and conversions.
- Analyzed competitors and selected relevant keywords.
- Developed an advertising promotion strategy and determined the optimal starting budget.
- Set up Google Ads search advertising campaigns.
- Connected and configured Google Analytics 4 (GA4).
- Set up conversion tracking and data transfer between Google Ads and GA4.
- Conducted testing to ensure the analytics and advertising campaigns are functioning correctly.

Result:
Already at the start, the advertising campaign showed a CTR of 16.39%, indicating high relevance of the ads and correctly selected semantic core. Stable collection of analytical data has been ensured, allowing for effective scaling of advertising and optimization of customer acquisition costs.

Technologies:
Google Ads • Google Analytics 4 (GA4) • Conversion Tracking • Keyword Research • PPC Marketing • Web Analytics • Technical SEO Audit