Set up targeted advertising on Facebook

Set the target for the site: https://3niti.net/

The task of the project: generating target applications at a price not more than 3 UAH.Process: connect the pixel to the online store to track conversions.The first hypothesis - performed the test of 4 types of audiences + 1 audiences is similar to the audience on customers already purchased on this site, traffic was directed to the online store.As a result, there are 0 conversions from 1000 transitions.It was decided to stop advertising and think about how to change the approach.The second hypothesis - they created and launched a quiz (processor) attached to it a pixel and metric.The audience test as well as the first time decided to launch on 4 audiences + 1 similar.As a result, the correctly selected offer and clear entry into the CA brought from the start of the application for 3.5 UAH.After a week of turnover, the price was reduced to 1.70 UAH.Result: A job link for replacing the online store was found, the application price is below the desired 2 times.In the end, $125 received $208 applications.#target #target #target #target #target #target #target #target #target #fecebook #instagram #instagram