Setting up advertising in Google, e-commerce

Maximized Performance Campaign (PMax);
Smart Search Campaigns;
Category-Based Campaigns;
Single Keyword Ad Groups (SKAG): Used in search campaigns to maximize relevance and ad effectiveness.

Results:
Clicks: Increased to 52.9k (+4.9k), indicating greater interest and website traffic.
Conversions: Increased to 978 (+560), indicating a significant rise in successful transactions.
Cost per Conversion: Decreased to $28.20 (-$12.85), indicating improved economic efficiency.
Impressions: Increased to 4.28 million (+2.36 million).

Increased traffic, improved conversion rate, enhanced economic efficiency, and significantly increased the number of impressions.