Setting up cross-platform analytics (GA4 + GTM) for SMS service
Search Engine Optimization (SEO) 223 USD
The client needed a clear picture of user behavior on the SMS service website to optimize advertising campaigns and track the effectiveness of marketing channels.
What was done:
1. Audit and GTM container audit: A complete diagnosis of current settings was conducted, and conflicts in existing tags were resolved.
2. GA4 integration: Google Analytics 4 was correctly connected, and the data stream was set up.
3. Events and conversions system: Tracking of key business metrics was implemented:
User registrations.
Submission of applications through forms.
Clicks on target buttons.
Tracking of successful payments.
4. GTM optimization: A clear structure of triggers and variables was created, allowing for easy addition of new events without future interference in the website code.
5. Reporting: Basic reports and a "Conversion Dashboard" were set up for quick analysis of advertising effectiveness.
Result:
The client received a reliable data collection system that allows for seeing the actual conversion of each traffic source and making decisions based on numbers rather than assumptions. The system is ready for further scaling and integration of additional advertising tools.
What was done:
1. Audit and GTM container audit: A complete diagnosis of current settings was conducted, and conflicts in existing tags were resolved.
2. GA4 integration: Google Analytics 4 was correctly connected, and the data stream was set up.
3. Events and conversions system: Tracking of key business metrics was implemented:
User registrations.
Submission of applications through forms.
Clicks on target buttons.
Tracking of successful payments.
4. GTM optimization: A clear structure of triggers and variables was created, allowing for easy addition of new events without future interference in the website code.
5. Reporting: Basic reports and a "Conversion Dashboard" were set up for quick analysis of advertising effectiveness.
Result:
The client received a reliable data collection system that allows for seeing the actual conversion of each traffic source and making decisions based on numbers rather than assumptions. The system is ready for further scaling and integration of additional advertising tools.