Setting up email marketing for KOLOS IT ACADEMY

Setting up email marketing for KOLOS IT ACADEMY

Description:
This project involved setting up and launching an email marketing strategy for KOLOS IT ACADEMY to attract new students and support existing customers. The project included setting up various aspects of email marketing, creating emails, developing email funnels, and analysing the results.

Completed work:

Mailchimp setup:
Installed and configured a Mailchimp account for KOLOS IT ACADEMY.
Necessary settings were made, including domain mail, SPF and DKIM records to improve email deliverability.

Creating emails:
Developed email templates in accordance with the corporate identity of KOLOS IT ACADEMY.
We created emails for different target audiences, including potential students and current clients.

Creation of email funnels:
Developed email funnels for automated processing of new leads and encouraging them to take action, such as registering for courses or signing up for a consultation.

Newsletter and analytics:
Regular emails were sent using Mailchimp to attract attention and support existing and potential clients.
Email metrics such as opens, clicks and conversions were analysed to evaluate the effectiveness of the campaigns and improve the marketing strategy.

Results:
This project helped KOLOS IT ACADEMY improve communication with its audience and increase the number of new students. The analysis of email campaign metrics provided important information to further improve the marketing strategy and achieve better results.