Setting up a Google Ads campaign

Setting up an advertising company in Google Adwors for a site for making seals.

WAS:
Number of visits 2860
CPC------68 p.
Lead price -------617 rubles.
Number of leads --- 315
Conversion------11%
BECOMING:
Number of visits 4204
CPC----17 p.
Lead price -----53 p.
Number of leads-1348
Conversion-----32%

(The customer asked not to publish the link of the project).