Setting up Google Ads - CNC Metal Processing, Welding

Field: Manufacturing. Services for metal processing on CNC machines, milling, turning works. Welding services and guillotine services.

Tools used for promotion: Google Ads search advertising.

Collaboration period: We have been working with the client for several years.

Advertising expenses for the entire period: 463 USD

What has been done
The main goal of advertising campaigns was to generate targeted leads from potential clients.

To achieve this goal, the following actions were taken:
- Created and set up an advertising account, configured and connected Google Analytics.
- Configured advertising campaigns targeting specific regions, age, gender, and time slots.
- Compiled key queries and worked on negative keywords. Created individual ads for each group.

Results obtained from contextual advertising over several months

- Advertising budget: 463 USD
- Clicks: 1,436
- Cost per click: 0.32 USD
- Cost per conversion: 0.75 USD

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