Setting up targeted advertising in Ads Manager, maintaining overall statistics, and optimization. In the screenshot, the result of the setup and statistics maintenance for the Engagement goal - Direct Messages in the niche: Psycho-functional body unlocking (PFR). This is a narrow specific niche, for which it was necessary to create various audiences and funnels from audiences to increase conversions. We worked with the client for 4 months. When I started, there were about 700 people in the Instagram account, and afterwards, there were about 1200 people.