Setting up targeted advertising for the company "Biomix"

I worked on a project for the company "Biomix," which specializes in selling peat substrates in the "Epicenter" network, as well as engaging in retail and wholesale trade.

My tasks included:
• Developing a targeted advertising strategy to attract B2B and B2C clients;
• Setting up advertising campaigns on Facebook and Instagram to promote products;
• Creating effective creatives and advertisements focusing on the advantages of the products;
• Audience segmentation by interests, geolocation, and behavioral factors;
• Optimizing advertising campaigns to reduce lead costs and increase conversion;
• Analyzing results, preparing reports, and making adjustments to achieve better metrics.

Results:
• Increased product sales in the "Epicenter" network;
• Raised brand awareness among the target audience;
• Optimized advertising budget with maximum efficiency.

Tools: Facebook Ads Manager, Instagram, Google Analytics, Canva/Photoshop for creatives.

I am ready to apply my experience for the successful promotion of your business.