Setting up targeted advertising - Work in Korea

Setting up targeted advertising on Facebook and Instagram includes:

Defining and setting up target audiences based on interests and behavior.

Preparing advertising creatives: texts, images, or slideshows, selecting formats and placements.

Launching and configuring advertising campaigns according to the chosen targeting strategy.

Setting up two types of campaigns:
– for website visits (on Facebook and Instagram);
– for messages to the Facebook business page.