RK settings for the online store Detochkin

It was necessary to develop search advertising campaigns for the online shop of samcats. Advertisements and competitors’ websites were analyzed, and after the analysis they took on the development of a promotion strategy. The strategy decided to choose the next, all the samkates to be divided into such categories
Self-cutting for children
Brands of selfie
Self-cats for tricks, etc.
Each created campaign was divided into three other categories with targeting to different cities (Harkows, Big Cities and all other cities)
The goal of the campaign was to increase the audience’s coverage and increase the net sales that the campaign’s results achieved.