Settings of search campaign + conduct

Setting a search campaign for the services of the special rental. Technical
Works were performed:
Analysis of the customer’s website;
- Analysis of competitors' websites, as well as advertising advertisements;
a semantic core;
Each group has 3 ads.
- Connecting Google Analytics and working with it;
Budget management, as well as the adjustment of interest rates;
testing of advertisements;
the list of keywords/minus words;
Optimize the advertising campaign.

In the course of the work used the keywords from the website of the client and competitors.
In the first month were in the top - 1 search results.
In the second month, the pay for the result was reduced by 10%.
In the third month, the fee for the result was lowered by another 20%.