Setup and optimization of Google advertising campaigns.

Setting up and optimizing Google advertising campaigns. The project started on 22.10.23, without pre-configured e-commerce. Therefore, the main task was to correctly set up e-commerce. Since the website was on a CMS, two implementation options were proposed to the client, a technical specification was developed for the programmer, and additional recommendations were provided for module installation. After a joint discussion, all “pros” and “cons” were considered, and the client decided to install the e-commerce module. After verifying that everything was working properly, we proceeded to create the advertising account structure. Existing campaigns were optimized, and two additional campaigns were launched to increase sales and revenue. Over two months of the project, the following goals were achieved: increased sales, achieving a 2000% return on investment with a monthly cost of 55,000 UAH. As a result, with expenses of 99,600 UAH, the number of sales increased by 275, revenue increased by 2,320,000 UAH, and the actual profitability was 2458%. During the work, A/B testing of different ad group objects was conducted to identify the most successful and attractive ones, search query cleaning, testing various marketing strategies to find the most optimal one, in which campaigns could yield the maximum results.