Shopify → Google Merchant Feed Setup

A client needed a tailored Google Merchant Center feed for their Shopify store to support multiple languages and currencies (e.g., USD, EUR, UAH). The default Shopify feed did not satisfy Google’s strict requirements for product schema, pricing precision, or localization.

We developed a custom Google Shopping feed with:

Multilingual product titles & descriptions using Shopify markets and metafields,

Price formatting per currency with proper ISO codes and VAT display,

Structured image links and unique GTINs for Google product approval,

Exclusion of out-of-stock or non-indexable products,

Logic to assign the correct country feed to the appropriate language/price market.

Challenges included aligning Shopify’s flexible storefront logic with Google Merchant’s strict taxonomy and validation, as well as avoiding disapprovals due to dynamic prices, incorrect structured data, or missing fields.

The result is a stable, Google-approved feed that boosts performance of Shopping Ads in multiple countries and languages.