Shopify Optimization & Storefront Rebuild

Comprehensive technical optimization and restructuring of the store on the Shopify platform. The project aimed to eliminate technical debt, update the visual concept to the "Dark Luxury" standard, and clean the structure of duplicate content.

Key tasks (Scope of Work):
Technical Cleanup: Removal of outdated product items (280+ SKU), collections, and pages without harming SEO.

Restructuring: Complete rebuild of the navigation architecture, categories, and main page structure.

SEO Optimization: Elimination of hardcoded URLs, internal links, and canonical duplicates.

Content Refresh: Rewriting descriptions and titles for the remaining products, focusing on premium brand presentation.

Design: Implementation of a modern visual concept (Workshop/Handcrafted atmosphere) with an emphasis on premium UI/UX.

Result:
A "clean" and optimized Storefront has been achieved, fully meeting current business needs. Loading speed has increased, and the navigation structure has been corrected, enhancing conversion and improving user experience (UX).