Curtains, tulle, decor - easily sold on Instagram and Facebook

ABOUT THE CLIENT:
Owner of a shop-studio that specializes in custom-made curtains.

Project essence and business specifics: turnkey curtain sewing — measurements, fabric selection, sewing, and installation/shipping of ready-made sets.

PROBLEMS FACED
but successfully overcome:
- Low brand recognition → lack of trust among the audience.
- The audience often did not understand that this is custom sewing, not just a general curtain store.
- Inquiries "out of curiosity" that did not lead to sales.
- Advertising creatives looked too template-like, thus not engaging the audience.

KEY ACTIONS THAT RESULTED IN:
besides the standard launch plan:
- Added examples of real client work (before/after, interior photos).
- Recorded a video interview about types and colors of curtains (format that interested the audience).
- Developed working connections in the account that provide the lowest possible cost per lead.

PROJECT SPECIFICS:
The sales process from the clients' side was significantly underdeveloped at the start. Accordingly, we provided recommendations for handling inquiries and tried to help clients improve this process as much as possible. The situation has slightly improved now, but it’s not perfect.
So, we continue working :)

RESULTS
Total indicators obtained over 12 months of cooperation:

- Invested budget: $8,990.81
- Number of followers gained on Facebook: 2627
- Number of inquiries in Facebook Messenger: 11,056
- Cost per lead: $0.81
- Number of sales: 228
- ROAS:
- Total sales: 685,000 UAH

WHY DID WE SUCCEED?
- Reached the right trigger point of the audience — “I can't choose curtains myself.”
- Chose a convenient channel for the target audience — Facebook Messenger.
- Visualized the product — showed that it is really beautiful and convenient.
- Fast processing of new inquiries: responses within the first 5 minutes.

I am ready to tell more about the project development path, demonstrate the work done (creatives, texts, recommendations, structures) in a personal conversation!

Then I will formulate clear marketing solutions for your request to achieve specific sales or brand development goals. Next, I will provide proposals for implementing these solutions into your marketing plan, including work plan, conditions, costs, and even a forecast of results.
— Write in private messages!