VARUS supermarket chain, new FB page after blocking st

Network of VARUS supermarkets, new FB page after blocking the old one.

Task: promote the page from scratch and attract the maximum followers at the lowest cost.

What was done:
– developed a content plan "promotions + useful recipes" to increase engagement;
– launched Page Likes campaigns in Ads Manager + A/B tests of creatives (carousels with discounts vs static banners);
– segmented audiences: look-alike 1% based on buyers, interests "supermarkets," "cooking," "Family";
– weekly turned off ad sets with CPL > $0.20 and increased the budget on the best-performing ones;
– automated analysis via Google Sheets API → quick adjustment of bids.

Result after 3 months:
• 38,759 subscriptions average CPL $0.14 total budget $5,410
• campaign reach exceeded 1 million users
• the page gained "social proof," which boosted organic growth

Business benefit: a quick restored communication channel with the audience and 40k+ potential buyers at a price lower than a cup of coffee.

More details ➜ https://snow-petroleum-fb0.notion.site/38759-0-14-Facebook-215d637cd05580cb8426ec65852870a2?source=copy_link