Silverhome - jewelry store

In the Silver Home project, I was responsible for the complete web design of the jewelry online store.
The goal is to create a visually light, elegant, and user-friendly website that conveys the brand's atmosphere: sophistication, femininity, minimalism.

My work included:
UX design: site structure, transition logic, user scenarios

UI design: clean, modern interface with an emphasis on jewelry photographs

Design of the homepage, catalog, product card, shopping cart, checkout

Responsive layout for mobile and tablets (Figma: desktop/tablet/mobile)

Selection of fonts and colors that emphasize style and lightness

Creating banners, hover effects, pop-ups, empty state designs

Preparation of the design system, UI kit, and guidelines for the developer

Key focus:
Aesthetics → so that the client falls in love with the brand from the first visit

Convenience → intuitive navigation and a simple path to purchase