Site on Employment in Germany opekun.in.ua
Contextual Advertising
Site: opekun.in.ua - provision of legal employment assistance in Germany.Languages: Russian and Ukrainian
Region : Ukraine
The main task is to modernize current advertising in order to reduce the price of the leads, increase the number of leads from the advertising.Method of solution: It is proposed to correct a number of errors in advertising, to completely re-work some campaigns, to set up remarketing.Conclusion: From the first week, literally, they have abandoned all the old campaigns and completely rebuilt the advertising and the structure of the advertising account.Immediately after the errors were corrected and new campaigns were created, the client felt a “bump” on the requests.As you can see from the screenshot - the price of the leather is "copee".With the old advertising budgets and the new application campaigns, people instantly slept the customer’s sales department with two weeks of work ahead.By reducing budgets and advertising rates, we stabilized the flow of applications for the optimal processing of the sales department.For comparison, you can see one of the old campaigns - "Micha" in which the price of the leads was 153 UAH and coeff.Conversions are 0.33%.After the upgrades of the account, the top advertising campaign gave the result - leads at the price of 16.81 UAH and coeff.Conversions are 8.4%.In general, the customer is very pleased, we continue to promote and improve the performance.
Region : Ukraine
The main task is to modernize current advertising in order to reduce the price of the leads, increase the number of leads from the advertising.Method of solution: It is proposed to correct a number of errors in advertising, to completely re-work some campaigns, to set up remarketing.Conclusion: From the first week, literally, they have abandoned all the old campaigns and completely rebuilt the advertising and the structure of the advertising account.Immediately after the errors were corrected and new campaigns were created, the client felt a “bump” on the requests.As you can see from the screenshot - the price of the leather is "copee".With the old advertising budgets and the new application campaigns, people instantly slept the customer’s sales department with two weeks of work ahead.By reducing budgets and advertising rates, we stabilized the flow of applications for the optimal processing of the sales department.For comparison, you can see one of the old campaigns - "Micha" in which the price of the leads was 153 UAH and coeff.Conversions are 0.33%.After the upgrades of the account, the top advertising campaign gave the result - leads at the price of 16.81 UAH and coeff.Conversions are 8.4%.In general, the customer is very pleased, we continue to promote and improve the performance.