Site price of the navigator pn.com.ua and vse.ua

Task: setting the retarget by the catalogue of two sites pn.com.ua and vse.ua
The website is the navigator price. pn.com.ua has already disrupted through contextual advertising, the second less known.

Complexity: a purchase (conversion) is considered to be a transition to another site. And the price for moving to another site should not get used to $0.12.
The result: The site pn.com.ua managed to reach the KPI: $0.09 retarget, $0.05 for a cold audience target.
Retarget is $0.15 and Target is $0.4.