Online shop of women's underwear - 603 applications
Social Media Marketing (SMM)
About the company
Braland is an Ukrainian online store on Instagram of women’s underwear.What tasks were
This was the first time advertising was launched and it was necessary to compare with the index of bloggers.
2ndCreate a flow of applications with KPI up to $2
What was done
Since in online stores the success of advertising depends mostly on the goods and their delivery, all popular goods have been selected.We split the goods into categories and thus tested what they best buy.The lower clothes are cheap at the price, which allowed to take the following audiences:
All women from 18 to 35 years.The interests of the underwear
- Like the audience of those who previously bought and wrote.Also, as bloggers were frequently used and there was an organic coverage, we built interactions with the audience that previously entered the page within 7 days.As a result, we came to the following:
- Each product had its own advertisement so that it would be more convenient to pick the supply and plasment under it.
- It was important to always publish the story, because in the absence of it sales fell at once twice.- The emphasis was on the purchase of sets to increase the average check, which allowed to cover all costs and earn.The clickability of the advertisement was 0.19%, so we didn’t do, but the clickability of the page was 1.93%.Our strategy is based on the behavior of people.Therefore, it was always important to maintain activity on the page.- Conversion to sale from the request varied from 60-80% depending on the day and the availability of the goods.Results
- Transitions: 1417 st.
The transfer cost: $0.74
Total number of applications: 603
The average cost of 1 application is $1.73;
Duration of advertising: 90 days;
Expensed budget: $1044.27
Braland is an Ukrainian online store on Instagram of women’s underwear.What tasks were
This was the first time advertising was launched and it was necessary to compare with the index of bloggers.
2ndCreate a flow of applications with KPI up to $2
What was done
Since in online stores the success of advertising depends mostly on the goods and their delivery, all popular goods have been selected.We split the goods into categories and thus tested what they best buy.The lower clothes are cheap at the price, which allowed to take the following audiences:
All women from 18 to 35 years.The interests of the underwear
- Like the audience of those who previously bought and wrote.Also, as bloggers were frequently used and there was an organic coverage, we built interactions with the audience that previously entered the page within 7 days.As a result, we came to the following:
- Each product had its own advertisement so that it would be more convenient to pick the supply and plasment under it.
- It was important to always publish the story, because in the absence of it sales fell at once twice.- The emphasis was on the purchase of sets to increase the average check, which allowed to cover all costs and earn.The clickability of the advertisement was 0.19%, so we didn’t do, but the clickability of the page was 1.93%.Our strategy is based on the behavior of people.Therefore, it was always important to maintain activity on the page.- Conversion to sale from the request varied from 60-80% depending on the day and the availability of the goods.Results
- Transitions: 1417 st.
The transfer cost: $0.74
Total number of applications: 603
The average cost of 1 application is $1.73;
Duration of advertising: 90 days;
Expensed budget: $1044.27