The online store of car parts

Before I arrived on the project, the store was accompanied by a advertising agency. With my arrival in the company, all the advertising accounts were transferred under my guidance, namely a new Google Adwords and Yandex Direct account was created, which showed a very good result:

Users increased by 95%
Refusal decreased by 17%
STR increased by 57%
Price per click increased by 68%
Coeff.transaki - increased by 39%
Transactions – 209%
Revenue increased by 221%

Together with the team, we introduced the track analysis system into Power BI.
Search for new traffic sources
Promotion of ROMI advertising campaigns