The online store of car cosmetics

How I lowered
Price of 4 months by 50%
Type of website: Internet shop
Nisha: cosmetics for cars
Area of Advertising: Russia
Advertising systems: Yandex Direct and Google Ads
What problems the customer is facing:
• Low number of leads
• High cost of lead
There is no information from what sources the people came from.
• High competition in the market
External data and tasks
The source data:
The cost of the leather is estimated to be around $8.5
This figure is correct when taking into account that all the leads were counted as leads from the context.
The tasks were placed:
• Reduce the cost of lead in the context
• Increase their number

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