Built a system that automatically collects data from KeyCRM and transforms it into understandable dashboards for management and marketing.
Purpose of this
• To see the real picture of leads and sales in one place, rather than manually counting in CRM/spreadsheets.
• For marketing to evaluate effectiveness not "by clicks," but by business results: leads → deals → revenue.
• To quickly find channels/campaigns that generate quality inquiries and cut off those that waste the budget.
What this gives the business
• Control over how many leads came in, from which sources, and what happened to them (statuses/reasons for rejection).
• Understanding which sources bring in money (deals with revenue, amount of revenue).
• The ability to make budget decisions based on numbers: where to increase investments and where to stop.
• Less manual work: data updates automatically, without any manual reports.
Purpose of this
• To see the real picture of leads and sales in one place, rather than manually counting in CRM/spreadsheets.
• For marketing to evaluate effectiveness not "by clicks," but by business results: leads → deals → revenue.
• To quickly find channels/campaigns that generate quality inquiries and cut off those that waste the budget.
What this gives the business
• Control over how many leads came in, from which sources, and what happened to them (statuses/reasons for rejection).
• Understanding which sources bring in money (deals with revenue, amount of revenue).
• The ability to make budget decisions based on numbers: where to increase investments and where to stop.
• Less manual work: data updates automatically, without any manual reports.