When developing the slogan, the emphasis was made on creating a particular image of the brand, which will allow to distinguish booqo on the background of competitors, justify the cost above the average and allow the possibility to realize the client’s ideas on styling the logo.
During the process of working on the slogan and the legend of the brand booqo, two basic concepts of the slogan have been developed, which are more fully revealed through the brand-story.
During the process of working on the slogan and the legend of the brand booqo, two basic concepts of the slogan have been developed, which are more fully revealed through the brand-story.