Slovo Language School - Custom Development / Woocommerce / Paypa
Slovo School is a full-cycle website project for an online language school — from UX structure and content logic to complete implementation on WordPress. The primary focus was on clearly communicating the value of the product, building trust from the first interaction, and gently guiding users toward conversion — booking a trial lesson or purchasing a lesson package.
The page is built around a carefully planned scroll logic that helps visitors quickly understand the learning format, key benefits, and real student outcomes. Emphasis on a personalized approach, teacher expertise, and transparent pricing removes objections before the decision stage, while clear CTAs and unobtrusive lead forms effectively convert traffic into leads. Subtle entrance animations highlight key sections without distracting from the content, keeping the experience clean and easy to consume.
The technical implementation was designed for flexibility, scalability, and long-term maintainability:
WordPress with a custom theme tailored to the project’s needs
ACF Pro with custom Gutenberg blocks for intuitive content management without developer involvement
WooCommerce for selling lesson packages
PayPal integration for online payments
Telegram integration for instant lead delivery and faster response time
Fully responsive layout with performance-optimized loading
All visual and communication elements — typography, color palette, and tone of voice — are aligned with the Slovo School brand to ensure consistency, reinforce credibility, and support higher conversion rates.
The page is built around a carefully planned scroll logic that helps visitors quickly understand the learning format, key benefits, and real student outcomes. Emphasis on a personalized approach, teacher expertise, and transparent pricing removes objections before the decision stage, while clear CTAs and unobtrusive lead forms effectively convert traffic into leads. Subtle entrance animations highlight key sections without distracting from the content, keeping the experience clean and easy to consume.
The technical implementation was designed for flexibility, scalability, and long-term maintainability:
WordPress with a custom theme tailored to the project’s needs
ACF Pro with custom Gutenberg blocks for intuitive content management without developer involvement
WooCommerce for selling lesson packages
PayPal integration for online payments
Telegram integration for instant lead delivery and faster response time
Fully responsive layout with performance-optimized loading
All visual and communication elements — typography, color palette, and tone of voice — are aligned with the Slovo School brand to ensure consistency, reinforce credibility, and support higher conversion rates.
Ukraine 
Available for hire