Smart Temple advertising case on Rozetka

How we reassembled the creatives so that they started selling.

Weak sales on marketplaces are often attributed to advertising.

But if the product card does not persuade the buyer, advertising simply scales chaos.

In the Smart Temple case on Rozetka, we saw exactly this: products had errors, some items were not properly linked to categories, and some of the assortment completely fell out of the sales logic.

In the Smart Temple case on Rozetka, the problem was not just with advertising.

During the audit, we saw a systemic failure: 77% of products had errors, 1,216 items were not linked to Rozetka categories, and 1,238 products were marked as out of stock. In such a situation, simply "adding traffic" means scaling chaos, not sales.

What we did:
reassembled product cards
updated photo content
removed visual violations
added quality photos from different angles
refined descriptions and specifications
prepared video reviews for some products.

In other words, we changed the role of the creative.

Not just "to look nice."

But to:
enhance trust
simplify choice
improve conversion
prepare the card for normal promotion.

And only after that did we connect advertising.

Result:
the store's sales increased fivefold.

The conclusion is simple:
creativity in e-commerce is not decor.

It is part of the sales system.

This is how the boutique approach of JobStudio works:
fewer templates
more immersion
more control over details
more influence on the result.

If you want, we can show you exactly where your creatives are currently hindering sales.

Write to us.