SMM for stomach. Clinics in New York

65 Broadway Dental
Dental clinic in New York

Purposes of the customer:
Increase the level of awareness of the clinic among the New York audience, which is located in the Broadway area, as well as attracting new patients.What I did:
- Before developing strategies, I analyzed the market and the audience.It appeared that the US audience, loving jokes and comic style, so for visual content I chose the style of comics and joke-like texts.By developing a comprehensive SMM strategy, the company included a promotion strategy as well as a content strategy.After that, a robot was carried out over the concept of the entire account.- Advertising campaigns launched on such locations as: Tribeca, Battery Park, Broadway, Financial district.Why exactly these locations?Because they are the closest to the clinic, and also there lives a segment of the population, which has a higher income than the average.Results are:
Increasing the level of awareness of the clinic for the New York audience, which is located in the area
Broadway, and also attracted new patients
Duration of the advertising campaign: 375 days
Number of Applications: 1080
Cost of the application - $14.4