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The Heat Plus

Heating, ventilation and air conditioning services.The purpose of selling goods through Facebook and supporting the brand page on Instagram.The project is taken from zero and advanced under the key, we work on Instagram and Facebook.During the work on the project was carried out:
Their
- Composition of the content of the plan, its optimization each month (depending on the relevance of the proposed and the list of services)
- Selection and optimization of key #heshtags (release them both in comments and in posts, variants with the removal of tags after 2 hours of publication, to pass the verification of tags and their hidden)
- Design for page (development and renewal of templates for publication.Create and formate Instagram and Facebook pages.- Formulation of archives of stories on Instagram, their filling and structuring.Link to Facebook Creator Studio.The Facebook Business Manager
- Set up targeted advertising, for such purposes as:
Writing in Messenger, traffic on the site.Install Facebook Pixel on your website.The next phase

Let’s further consider more in detail, such the main categories of the case “Heat Plus” as:
Content on Instagram and Facebook.Advertising strategy and targeting project.Auditors and Purposes of Advertising CompaniesThe Heat Plus


The content plan consisted of:

It was decided to make a focus on Facebook as there is our main audience, and in order to support the brand periodically fill the page on Instagram.- as you can see in the example above, posts on Facebook come out with the signs of goods, as a store with the attachment of goods was set on the business page itself.The content is simple, understandable and not imposing, which plays us on the hand during Targeting.After all, a person can go and find what he needs without any extra material on the page.Advertising strategy

The following objectives were chosen:
- Attracting customers to the site, with the help of the objectives “Traffic” and “Conversions”
- involvement and coverage by the publications of the profile, on the look-and-like auditories we have collected, and the auditories of the active clients and people like them.
Work details
Added 20 April 2022
642 views
Freelancer
Yevgeny Yeremenko
Ukraine Kyiv  110  0

Available for hire Available for hire
110 Safes completed
1 arbitration
On the service 5 years