SMM management of the holiday resort account

Full SMM management of the "Resort" project:

- Developing promotion strategy
- Audience analysis
- Creating content categories
- Writing posts, design, posting
- Writing story scripts, design and posting, situational content
- Writing texts and hooks for targeting
- Advertising campaign analytics
- Finding bloggers for off-site collaborations

During the work period, I built a base of regular clients, attracted new ones. Full database loading on weekends and holidays. Using package offers, increased guest engagement on weekdays. Improved sales through direct messages. Increased brand awareness of the resort.