SMM: Online store "Fedox"

Case: Full-cycle SMM for Fedox

Client: Fedox is a Ukrainian manufacturer of protective screens and office partitions for B2B clients.

Objective:
Launch social media from scratch and build a consistent, professional brand presence that highlights the functionality, safety, and aesthetics of the product.

What we did:

- Developed brand identity and visual style for Instagram & Facebook

- Created custom templates for posts and stories

- Organized a product photoshoot and video shoot

- Edited short videos for Reels and ads

- Built a content strategy with a B2B focus

- Wrote clear and benefit-driven copy

- Designed profile layout, highlights, bio & links

- Launched ads in parallel (lead generation & retargeting)

Results:

1. Built a consistent brand presence from scratch

2. 250+ inquiries in the first month

3. Instagram became a sales tool

4. Visuals now used on the website and at trade events

Conclusion:
This project proved that a full-cycle SMM approach delivers real business results. When design, content, and strategy work in sync — social media turns into a real growth tool.