SMM promotion + targeting for online store

Goals:
Increase the number of orders from the website and Instagram
Set up advertising campaigns from scratch
Optimize Instagram page for sales
Work with a small budget and achieve real results

Advertising campaigns (Meta Ads):
1. Preparation and launch
Created an advertising account from scratch
Connected Facebook Pixel to the website for accurate event tracking
Defined goals: website traffic and engagement on Instagram
Built an audience based on interests and behavior
Thought out effective ad placement on Facebook, Instagram, and Stories

2. Creatives and formats
Prepared banners of various formats:
Photos (static ads)
Carousels with product assortment
Videos (Reels editing for advertising)
Filmed short dynamic videos emphasizing functionality and style
Different ad formats have equally good performance metrics
3. Budget management
Worked with a limited budget: 5 euros/day per ad set
Launched test campaigns to analyze effectiveness
Identified the best formats and audiences
Ongoing optimization: turned off ineffective ads, scaled the most effective ones

4. Full-service social media management for Instagram and Facebook

#SMM-promotion #SMM-manager #advertising #SMM-promotion #promotiononInstagram #SMMPromotiononsocialnetworks