SMM and targeted advertising for iSpot

Goal: expand reach, generate leads
Period: 3 months
Budget: $500/month
Results: 2,047 inquiries, revenue ~ $10,570
Tools: Instagram, Facebook, Reels, Telegram, targeted advertising
Cost per lead: $0.5-$0.7 (optimized from $1.5-$2)
Reach: over 1 million on Instagram