We had to open up an Instagram account from scratch.
It was made:
1 . Development of Strategy
Audit of the Niche
• Analysis of competitors
• Determination of the sales line
• Portrait of the target audience
2nd Packaging of the main product (payment consultation)
Three Development of LID magnets
4 . Creation of Account
and 5. Developing the content of plan
6 . Copywriting of posts in the tape
and 5. Regular publication of posts and stories
6 . Monthly detailed report on all activity indicators
The parameter by which the effectiveness of the created wheel of sales was assessed - the number of new customers (which came from Instagram) registered for an individual consultation of a psychologist. Results: The first month of accompaniment - 3 people, in the second month - 9 people.
It was made:
1 . Development of Strategy
Audit of the Niche
• Analysis of competitors
• Determination of the sales line
• Portrait of the target audience
2nd Packaging of the main product (payment consultation)
Three Development of LID magnets
4 . Creation of Account
and 5. Developing the content of plan
6 . Copywriting of posts in the tape
and 5. Regular publication of posts and stories
6 . Monthly detailed report on all activity indicators
The parameter by which the effectiveness of the created wheel of sales was assessed - the number of new customers (which came from Instagram) registered for an individual consultation of a psychologist. Results: The first month of accompaniment - 3 people, in the second month - 9 people.